Sunday, September 18, 2016

Louisiana Craft Brewer Week is here!

This week (Sept. 18-25) is the fourth Louisiana Craft Brewer Week.

We've come a long way, with even more on the horizon.

Go forth and celebrate.

Thursday, September 8, 2016

So, you want me to write about your beer event...

I love writing about upcoming beer events. It's what I do! I help breweries/bars/restaurants get the word out and I help beer lovers find cool stuff to do.

However, there are some logistical issues that I feel should be obvious to those who want me to write about stuff, but in practice, appear not to be.

1) It is in no way necessary to comp me for the event for me to cover it. Let's repeat that: IT IS IN NO WAY NECESSARY TO COMP ME FOR THE EVENT FOR ME TO COVER IT. If I get an offer, I may accept, but that's absolutely not why I write about events. Why DO I write about events? Well....

2) ...first of all, the event should be interesting. Fifty cents off a pint plus some swag isn't super newsworthy. Is there a new or hard to find beer being served? Will the brewer be there? Is it a beer dinner? With the exception of ACBW or LaCBW, I don't do listings, I tell stories. For example, there was an interesting sounding event a while back, when the food and beer were sourced from the same farm, but I didn't hear about it until less than 2 weeks beforehand, so there was little I could do with the info.

3) I need to know about it about a month ahead of time. OK, two weeks. But that's it!
  • If I'm to write about it in the Gambit, lead time is two weeks MINIMUM, and depending on the day of the week it is, it might not be enough. Every week I write my column for online publication that Tuesday, and the print version is the Tuesday after that. I can't have stuff that's already passed by in the print version.
  • I do have the opportunity to do web only Gambit posts for stuff that comes up more at the last minute, but only if there's some meat on the bones of the story. I can't do a one paragraph thing for that. I'd need to interview a brewer, chef, someone like that to make it an actual story.
  • Eater no longer does single event writeups. Even compiling multiple ones in a single post is something they're moving away from. It's an editorial decision, and out of my hands.
4) If you send me event info, please make sure it's complete- date, time place. If people need to buy tickets, include that info. If there's a menu, include that. Let me know the breweries and beers involved. 

If you can't send the info in time, that's OK, but don't be mad that I didn't include it. I'll promote it on my social media, but there's not much else I can do about it at that point. 

I know I probably sound super bitchy, but it's because I WANT to write about your event. I WANT it to be successful. These aren't arbitrary rules I have in my head to make life difficult to beer event planners, these are my deadlines, and these are things I need to answer to my editors for. 

So, hopefully this clarifies some things, and writing about events will be a far less stressful (and sometimes thankless) process for all involved.

Wednesday, September 7, 2016

Prepping for LaCBW BRB

Part of NOLA Brewing taproom's awesome mural, created by Monica Kelly (photographed by moi.)


So, occasionally there's something that occurs in the local beer world that I end up needing to cover from several different angles for several different publications. Louisiana Craft Brewer Week is one of those things. It takes place September 18-25 and since there's so much happening - events, beer releases, etc. - it's an opportunity to tell multiple stories on the same general subject. I need to be careful I'm not plagiarizing myself! The fact that one piece is for a publication geared for locals and one is geared for tourists is pretty helpful in that regard.

Wednesday, July 27, 2016

Dusting off the ole blog, here...

Beer and a shot at Tales


I met a lot of new folks at Tales of the Cocktail last week and upon exchanging cards, I would hear, so I can keep up with your work on your blog, right?

Well, yes... and no.

Tuesday, June 14, 2016

Eh.

Removed the homebrew website ad, those people didn't have their shit together. I AM A PROFESSIONAL, PEOPLE! Also, I don't sell out unless it's worth my time.

Carry on, then.

Sunday, May 15, 2016

American Craft Beer Week is here!



American Craft Beer Week - ACBW - 2016 officially kicks off on Monday May 16 and promises a delightful assortment of beer events across the New Orleans area.

My annual report on ACBW in The Gambit (this is my 4th!) did not include a full list of events, which honestly is just as well, since the lead time on getting those for print is a lot longer than a lot of bars and breweries are comfortable with. I did, however, provide a list of my Top 5 picks (basically events that just sounded kind of cool and different) and all the food pairing events that I was able to find out about.

I also wrote an overview about how the local brewing community views ACBW and Louisiana beer growth as a whole.

And, of course, I have my annual big list of events on this here blog/website. I'm always happy to update and add stuff, so just let me know if I need to, and keep checking back for potential new stuff.

So far, I think I'll be hitting the Tuesday night draft barrel aged beer event at the Avenue Pub as well as the Thursday night Louisiana beer dinner at Dickie Brennan's Steakhouse. (I can't make it out every night these days! Looking back on past posts, I can't believe I used to do that.)

Happy ACBW!

Monday, April 25, 2016

CraftBeer.com stories

Happy Monday, y'all - it's been a little crazy getting ready for the upcoming Craft Brewers Conference being held in Philadelphia the first week of May. But I've been getting stuff up and published, including two pieces on CraftBeer.com, the web content arm of the Brewers Association.

Having them published back to back is cool, but gets complicated considering that if I get a certain number of Facebook shares I get a social media bonus. So I've been dividing my pimping time between the two pieces, and as a result, the numbers have been climbing pretty slowly.

I think they're both great pieces, check 'em out and see.

3 Overlooked Beer Styles to Pair with Food, in which I examine three different beer styles that are scientifically proven to pair well with certain foods. I discuss the whats and whys of that, based on a cool panel/forum I attended at last year's CBC composed of both beer and science nerds.

Cask Ale’s Journey Into the Modern Beer World has been a labor of love for me for over a year. now I submitted it elsewhere and it wasn't what the editors were looking for at that time. I interviewed a half a dozen brewers as well as beer bar owners and cask ale aficionados, took all that research, and wrote a piece about what cask ale is, historically, what it's evolving into, the success of each approach, and some basic do's and don'ts about the logistics of creating, storing, transporting, and serving cask conditioned beer.

Give them a read, and if you like them, please consider sharing on Facebook, using the icons that sit atop the article headline, like so: 


That way the little numbers there will increase and once it hits 400 by May 20, I get my bonus.

It takes a village to feed a beer writer, people! Thanks in advance - I'm very proud of both pieces and really do believe they are worthy of sharing.