Showing posts from September, 2016

Louisiana Craft Brewer Week is here!

This week (Sept. 18-25) is the fourth Louisiana Craft Brewer Week.

We've come a long way, with even more on the horizon.

Go forth and celebrate.

So, you want me to write about your beer event...

I love writing about upcoming beer events. It's what I do! I help breweries/bars/restaurants get the word out and I help beer lovers find cool stuff to do.

However, there are some logistical issues that I feel should be obvious to those who want me to write about stuff, but in practice, appear not to be.

1) It is in no way necessary to comp me for the event for me to cover it. Let's repeat that: IT IS IN NO WAY NECESSARY TO COMP ME FOR THE EVENT FOR ME TO COVER IT. If I get an offer, I may accept, but that's absolutely not why I write about events. Why DO I write about events? Well....

2) ...first of all, the event should be interesting. Fifty cents off a pint plus some swag isn't super newsworthy. Is there a new or hard to find beer being served? Will the brewer be there? Is it a beer dinner? With the exception of ACBW or LaCBW, I don't do listings, I tell stories. For example, there was an interesting sounding event a while back, when the food and beer were sourc…

Prepping for LaCBW BRB

So, occasionally there's something that occurs in the local beer world that I end up needing to cover from several different angles for several different publications. Louisiana Craft Brewer Week is one of those things. It takes place September 18-25 and since there's so much happening - events, beer releases, etc. - it's an opportunity to tell multiple stories on the same general subject. I need to be careful I'm not plagiarizing myself! The fact that one piece is for a publication geared for locals and one is geared for tourists is pretty helpful in that regard.